This is a significant update as it changes the way sites are going to receive traffic. It is starting to move away from short keyword term searches and concentrate on returning more accurate results for the longer search queries many users are inputting. Knowing this, there are a few things site owners can do to take advantage of this new update.
Knowing that Google is looking to return answers to search queries posed as conversational questions site owners would do well to add content that is question and answer based. A great way to do this is to add content that focuses on questions and answers, similar to the format seen on Yahoo Answers. Instead of focusing on keywords and keyword density, adding content that poses a question that your target visitors may ask and then giving a detailed answer or explanation is going to help take advantage of this change and bring more traffic to your site. For example, this post could be made into a question and answer type of format by reformatting it from informative to question and answer.
I could do this by starting with a question of “What is the new Hummingbird update from Google, and how should I format my website to improve search results?” Starting with that question, I would then provide the answer, giving detailed information on the Hummingbird update and then going over detailed ways a website could improve their results.
In addition to formatting content in question and answer format, site owners should make sure their website is mobile friendly. This should include a mobile site with scaled down content and images that will load faster on mobile devices. Since the Hummingbird update is targeting conversational queries that many users are imputing using voice on mobile devices, it is a natural extension that optimizing for mobile devices is going to improve your search results and position.
Get More: http://seotacklebox.com/blog/googles-hummingbird-update-what-you-need-to-know/
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